1. How We Describe Our Website Services
We help small to medium businesses in the East Midlands area create mobile adaptive/responsive websites with an emphasis on useful, informative content. We help establish the client as an authority and gain the trust of their target customers.
2. What’s Unique/Special About Us
We aim to educate the client and go outside the remit of just providing the website.
You’re getting help with other things including content development, professional email inbox setup and setup of your Google Business Listing, Google Analytics, Google Search Console.
We also help you save cash by recommending a good value webhost with whom you do business directly. We are not acting as a middleman.
To save time and illustrate some of the more complex concepts, we’ll send private, personalised videos with step by step instructions if there’s anything particularly important you need to do on your end.
3. The Big Benefit Of a Website
The big benefit of a website is that it helps business owners talk to their customers as a means of pre-selling.
Your site can be compared to a 24 hour shop window designed to build trust.
Customers are in research mode before buying and their needs must be met.
Expectations of a product or service must be set in advance and this is what a real website should do.
4. A Website Can Alleviate Pain
Ilkeston Web Design helps local business owners save time and money.
Typically, a business without a marketing strategy will pay to place vaguely written expensive ads in a local publication.
Customers responding to these ads often go on to swallow vast amounts of a business owner’s or manager’s time with questions that could otherwise be answered on a website.
Time is one thing we are all short of, so why put yourself in a position where you have less of it?
Our web design services are designed to assist and even filter customers. Afterall, you cannot please everyone. You are not aiming to sell to anyone.
Your website will free up your time to help someone who has already examined your website and decided they want to give you their money for the problems you solve for them.
What Features Are Included? What Are the Benefits?
Feature #1: Mobile Responsive Web Design
Benefit: Mobile friendly design is a special way of coding the site to give a better user experience on mobile devices with a narrower screen. A website such as this gives multiple, flexible layouts for the price of one. Google favours responsive CSS stylesheets and have indicated this will play a part in what they consider quality search engine result.
Feature #2: Free Educational Resources
Benefit: Before beginning a project, new clients are asked to read and watch the material provided to fill in their knowledge gaps. This helps them make better design and marketing decisions. The project will run smoothly and take less time to complete.
Feature #3: Consistent Branding with Business
Benefit: A new website is designed to fit with your existing business identity and colour scheme. The human brain processes visuals sixty thousand times faster than words, so it’s important that website visitors immediately understand what your website is about if they’ve already been exposed to your brand.
Feature #4: Live and Recorded Video Demonstrations
Benefit: Live video demos or precorded video saves time, gives you the latest details on the progress of the project, and instructs you on anything you need to that we cannot do for you (like setting up payment with a webhost).
Feature #5: Coaching and Development
Feature #6: Related Services Included in Quoted Cost
- Content development assistance – Educate/inform customers
- Help choosing suitable good value webhost – Control costs
- Help registering domain name – Add domain privacy if you work from home
- Help registering virtual address – Keep your home address seperate from the business
- Professional email inbox setup – Communicate effectively
- Google My Business setup (map, reviews) – Collect reviews, appear in search engines
- Google Analytics setup – Measure traffic and sources
- Google Search Console setup – Be alerted of problems, help Google index website
Benefit:Operate a well-oiled business machine with thorough technical and marketing considerations
Are You Ready to Begin?
If you’re looking to get started, please see the New Website Guide.