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Ilkeston Web Design

Small Business Websites That Help You Sell

Why Any Local Business MUST Use Google Business Profile

Home » Tips » Google Business Profile

March 21, 2014 by Ilkeston Web Design

Google Plus Local is now known as the Google Business Profile, and although this video is quite out of date, the principle is the same.

Watch video on YouTube

In this video we’ll take a quick look at a valuable business tool known as Google Plus Local and how it can help your small or local business from a search engine perspective.
We’ll also talk about customisation options because you always want to have a Google Plus Local listing that is visually appealing and consistent with your existing web design.

A Google Plus Page comes in two flavours

It’s worth pointing out a few distinctions you should make between the various Google Plus Pages. There are two Google Plus Page types;

  • The Google Plus Local Page
  • The Google Plus Brand Page

Local pages are for a business with a physical address and are integrated with Google Maps.

The Power of Google Plus Local

It is absolutely worth getting yourself listed and connecting the G+ Plus Local Page to your website.

You will be putting your business on the Google Map and increasing your chances of being found.

Make smarter choices

Remember that Google favour their own products and services when you do a search for something in their search engine.

  • It’s their platform, and they are a business.
  • It’s their house, their rules, their sandpit, their toys.

Take advantage of this situation, leverage the tools Google are providing, and make it part of your long term small business strategy.

Google Plus Local Dashboard Overview

Watch video on YouTube

Filed Under: Tips, Video Tagged With: marketing, SEO

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