We know that 88% of consumers turn to review sites to find local businesses and 4 out of 5 users visit Yelp because they intend to buy a product or service. If you’re not actively building a repository of online reviews, you’re missing out on a powerful marketing opportunity called “social proof”. Social proof is […]
What is so bad about instant online website builders, if the claims are to be believed? Are jealous rival designers defending their turf? This could be a messy breakup…
It’s all to easy to botch up a WordPress website. Common sense, diligence and an offline web server is essential where backing up your site is concerned…
In this 3rd design discussion, Lee and Darren from Ilkeston Web Design talk about logo concepts for a midlands damp proofing business.
Your website design should be clean, simple and purposeful. In a world of information overload, minimal visual language online offers a superior user experience…
What is the best image file format to use in your web designs? Should you go for a bog standard JPEG or is there a better way? Watch this quick video for a demonstration.
Here are 9 ways you can promote your business and drive traffic to your website. This list is by no means exhaustive. It is meant to get you thinking creatively.
An overlooked design feature of a professional website is the use of a single action colour that gives clues as to what links or buttons can be clicked.
The world’s biggest and best known search engine holds a massive monopoly over commerce and communications. This presents a big problem for small businesses.
Are you a small/medium business interested in creative internet marketing through audio? You should try SoundCloud for free and begin creating conversational sound clips.
Why you should use a spreadsheet to plan website structure, keyword themes and manage strategies. Improve search engine visibility and user experience.
A conversation about a recently created graphic logo for a local client. In this video we share our thoughts and advice on other uses for the same designs.
How to configure your web server to redirect a short URL to the long complicated Google Plus Local URL so customers can easily leave a positive review.
In this discussion Darren and Lee from Ilkeston Web Design analyse the role of a strong logo concept and how clear visual communication helps drive a marketing strategy.
In this video we take a look at Google Plus Local and how it can help your small or local business from a search engine perspective.