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Ilkeston Web Design

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Why You Should Encourage Your Customers to Leave Reviews

by Ilkeston Web Design

Why You Should Encourage Your Customers to Leave Reviews

If you’re not actively building a repository of online reviews, you’re missing out on a powerful marketing opportunity called “social proof”.

Filed Under: Marketing, Search Engines, Tips, Video Tagged With: google, marketing, reviews, Strategy, testimonials

It’s Complicated: Should Businesses Dump Instant Website Builders?

by Ilkeston Web Design

It’s Complicated: Should Businesses Dump Instant Website Builders?

What is so bad about instant online website builders, if the claims are to be believed? Are jealous rival designers defending their turf? This could be a messy breakup…

Filed Under: Planning, Search Engines, Tips, Web Design, Web Development Tagged With: design, development, marketing, Reputation, website

The Website Pitstop: Why You MUST Develop WordPress Sites Offline

by Ilkeston Web Design

The Website Pitstop: Why You MUST Develop WordPress Sites Offline

It’s all to easy to botch up a WordPress website. Common sense, diligence and an offline web server is essential where backing up your site is concerned…

Filed Under: Tips, Video, Web Development Tagged With: derby, development, ilkeston, InstantWP, localhost, MAMP, nottingham, redevelopment, Small business, testing, WAMP, WordPress

Design Discussion 3: Client Logo

by Ilkeston Web Design

Design Discussion 3: Client Logo

In this 3rd design discussion, Lee and Darren from Ilkeston Web Design talk about logo concepts for a midlands damp proofing business.

Filed Under: Discussion, Graphic Design, Tips, Video Tagged With: branding, graphic design, logo, midlands, Small business, website

The Zen of Website Design

by Ilkeston Web Design

The Zen of Website Design

Your website design should be clean, simple and purposeful. In a world of information overload, minimal visual language online offers a superior user experience…

Filed Under: Graphic Design, Tips, Web Design, Web Development Tagged With: branding, Small business, Strategy, website

JPG Vs PNG: What’s the Best Image File Format?

by Ilkeston Web Design

JPG Vs PNG: What’s the Best Image File Format?

What is the best image file format to use in your web designs? Should you go for a bog standard JPEG or is there a better way? Watch this quick video for a demonstration.

Filed Under: Graphic Design, Tips, Video, Web Design Tagged With: design, format, images

9 Ways To Promote Your Website

by Ilkeston Web Design

9 Ways To Promote Your Website

Here are 9 ways you can promote your business and drive traffic to your website. This list is by no means exhaustive. It is meant to get you thinking creatively.

Filed Under: Audio, Marketing, Planning, Tips Tagged With: business cards, directories, magazine, marketing, newspapers, promotion

Website Action Colours

by Ilkeston Web Design

Website Action Colours

An overlooked design feature of a professional website is the use of a single action colour that gives clues as to what links or buttons can be clicked.

Filed Under: Graphic Design, Planning, Tips, Video, Web Design Tagged With: branding, colours, design, Strategy, website

The Search Engine Problem

by Ilkeston Web Design Leave a Comment

The Search Engine Problem

The world’s biggest and best known search engine holds a massive monopoly over commerce and communications. This presents a big problem for small businesses.

Filed Under: Marketing, Planning, Search Engines, Tips Tagged With: content, customers, google, keywords, marketing, myths, Reputation, search engines, SEO, Strategy, website

Why Local Businesses Should Use SoundCloud

by Ilkeston Web Design

Why Local Businesses Should Use SoundCloud

Are you a small/medium business interested in creative internet marketing through audio? You should try SoundCloud for free and begin creating conversational sound clips.

Filed Under: Audio, Marketing, Social Media, Tips, Video Tagged With: audio, branding, derby, marketing, nottingham, podcasting, Small business, social media

Website Planning & Development Spreadsheet – Free Download

by Ilkeston Web Design

Website Planning & Development Spreadsheet – Free Download

Why you should use a spreadsheet to plan website structure, keyword themes and manage strategies. Improve search engine visibility and user experience.

Filed Under: Planning, Search Engines, Tips, Video, Web Design, Web Development Tagged With: design, development, hierarchy, keywords, planning, SEO, Strategy, structure, user experience

Design Discussion 2: Client Logo

by Ilkeston Web Design

Design Discussion 2: Client Logo

A conversation about a recently created graphic logo for a local client. In this video we share our thoughts and advice on other uses for the same designs.

Filed Under: Discussion, Graphic Design, Tips, Video Tagged With: branding, completion, graphic design, logo, marketing, nottingham

Design Discussion #1: Graphic Logo Concepts

by Ilkeston Web Design

Design Discussion #1: Graphic Logo Concepts

In this discussion Darren and Lee from Ilkeston Web Design analyse the role of a strong logo concept and how clear visual communication helps drive a marketing strategy.

Filed Under: Discussion, Graphic Design, Marketing, Tips, Video Tagged With: communication, concept, derby, design, graphics, ideas, logo, marketing, nottingham

Why Any Local Business MUST Use Google Plus

by Ilkeston Web Design

Why Any Local Business MUST Use Google Plus

In this video we take a look at Google Plus Local and how it can help your small or local business from a search engine perspective.

Filed Under: Tips, Video Tagged With: address, google maps, google plus local, marketing, search engine, SEO

Small Business Content Marketing Ideas

by Ilkeston Web Design

Small Business Content Marketing Ideas

How to impress your website visitors by providing useful, informative, educational or problem solving content. Build credibility and trust for you and your business.

Filed Under: Marketing, Planning, Search Engines, Social Media, Tips, Video, Web Design, Web Development Tagged With: branding, derby, familiarity, local, marketing, nottingham, psychology, Reputation, Small business, social media, video, visibility, website

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Welcome To My Site

Hi! I'm Darrern, from Ilkeston. I help small to medium businesses in the local to wider area create websites with purpose.

Need advice? Let's talk...

Google Reviews

"Excellent web design company with a great knowledge of the requirements of small businesses. Always friendly and helpful."

Elizabeth Bailey Love Typing June 21, 2017


"A good service with a knowledgeable company. Very heplful in decision making and with guidance, all at a good price. Thank you from Heanor Chiropractic Clinic."

Shaun Knighton Heanor Chiropractic Clinic June 21, 2017


"Great advice, very thorough and very very helpful. Lovely guy who cannot do enough to help.
Would definately recommend ๐Ÿ™‚ "

Sarita White Sarita White Photography June 21, 2017

See the original Google Reviews

Recent Posts

  • Why You Should Encourage Your Customers to Leave Reviews
  • “Ange Lord Art” – Mobile Responsive Website
  • It’s Complicated: Should Businesses Dump Instant Website Builders?
  • The Website Pitstop: Why You MUST Develop WordPress Sites Offline
  • “CoLaw” – Mobile Responsive Website, Leicester

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