Content strategy, writing, and consultations to elevate your online presence, with tailored pricing and initial free consultation.
Based in Ilkeston, Derbyshire, and serving the Nottingham and Derby area, I solve online business issues with website services, for small to medium businesses.
What Business Goals or Issues Do You Have?
Whether you’re running ads or trying to rank in search engines, think about what exactly it is you want people to do. Getting people onto your website is one thing, but converting those people into a qualified lead is another.
Consider the following before writing marketing content/copy:
- ✅ Industry, market, positioning, customer, brand, tone of voice
- ✅ Marketing funnel and buying journey
- ✅ Marketing channel and reader acquisition
- ✅ Content format
The “Funnel”
Not everyone who visits your site is ready to buy. Some are ready. Others are thinking about it.
However, it is best to focus, initially on those in the research/comparison/consideration stage and those who are ready to buy now.
I’ve put together an easy to understand video about how you can use a marketing funnel concept to attract, seduce and sell.
How is Website Content Writing Work Conducted?
You’ll tell me about your business while notes are taken. Audio recordings sometimes are more effective because we can focus on discussing the issues/goals at hand without having to stop to write it all down.
We would want to aim for a decent wordcount for blogs/articles, but “bottom of the funnel” pages (like core “Service” pages) could be shorter as it’s important to get to the point when someone is about to make a buying decision.
Avoiding “Thin” Content
The following video on “thin content with little or no added value” is from Matt Cutts, the former head of Webspam at Google.
The definition of “thin content” is that which has been copied or scraped from other sites, or is insubstantial (for example: not answering a question well enough or failing to adequately meet the intent of the reader).
Writing “Good” Content
Set high benchmarks for the content that is published to represent your business. Well-researched and well-written stuff stands out.
Avoid AI, except for if you’re wanting to create short summaries or titles based on what has already been written by a skilled human writer.
We should think about both the structure of the content – as in, the way the story of your product/service flows – as well as the how your business should be attracting, engaging and converting sales prospects based on what they care about.
Content Structure: Inverted Pyramid
The inverted pyramid is a classic journalistic approach to writing.
The main points are presented at the very top with any information details following on, with less important stuff towards the bottom, and ending on a call to action (CTA).
Content Philosophy: Experience, Expertise, Authoritativeness, Trust
Every piece of content should demonstrate E-E-A-T as a matter of priority, not only to help convince and convert website visitors (depending on where they are in the “funnel”) but also to help Google be more likely to reward with better rankings.
Effective Business Writing: How Much?
Your content and copy writing needs will be discussed and a price will be quoted based on the amount of research, editing and general complexity. Hourly service on an ad hoc basis is calculated at £40 p/h.
An initial consultation is free and can be done in person or via Skype.
Small Business Websites That Help You Sell
Do you work for, manage or own a small to medium business? Got questions?
Let’s arrange an initial 15 minute call.
Learn About My Services
💻 Website Services
- 📏 Web design
- ⚙️ Web development
- 🔍 SEO
- 🛒 eCommerce
- 🇼 WordPress
- 🔧 Admin and maintenance
- 🌐 Graphic logo design
- 📧 Email marketing
- 🛡️ Domain security certificates