Based inΒ Ilkeston, Derbyshire, and serving Derby, Nottingham, and the wider area, I supply digital marketing services to small and medium businesses.
Website Design and Build: How Much?
- A complete project from beginning to end is anywhere Β£600 – Β£10,000
- An information-based business site is very different to an eCommerce site
The website project includes:
- Information gathering
- Brainstorming
- Research, planning
- Set up Google Services
- Project managementΒ
- Copywriting
- Choosing hosting
- Choosing domain
- Choosing email services
- Wireframing, coding
- Building, launching, testing
The project goes way beyond just design. Many of the items on the list will be happening at the same time, hence the use of good project management.Β
All Sites are Mobile Friendly
Mobile responsive design first appeared over ten years ago, and is a staple requirement for all the different kinds of devices people use to view webpages. All the sites I build work well on smaller devices, which in most cases is the first thing people reach for.
What Type of Website Do You Need?
I build most websites using WordPress. Perhaps you’ve heard of it. If not, let me tell you a little about this excellent platform.
WordPress is a well known, powerful publishing platform ideal for building a wide range of website types. Commercial or Non-profit, government or political, WordPress has been relied upon by millions of websites all over the world since the mid 2000s.
It is template and theme-based, and most of it is pre-built for you, a bit like Lego or Ikea furniture. I also compare it to a pre-built car chassis, meaning how we build on top of it from there is down to us. WordPress is much loved and rightly so!
However, like with all “solutions” there are trade offs, as well as various hiccups to avoid when choosing between WordPress and an entirely custom-built website.
Domain, Website Hosting and Other Software
As part of your project, I’ll help you choose and purchase webhosting, domains, security certificates and all the rest. You’d have control of these accounts with full ownership including usernames and passwords.
I’ll create a professional email inbox that receives messages from a website contact form. These functional aspects of the website often rely on plugins, apps or various online services, some of which are free and some paid for.
Important point: what I’m describing here are third party services. I’m not reselling these to you. I’ll be the second party, helping you to get set up with the third parties, and as alluded to a minute ago, you’ll have access to all the passwords just in case something were to happen to me.
You must be careful about putting this stuff in the hands of a web designer. What if he or she gets hit by a bus? Did they give you the passwords beforehand? Can you easily replace the second party?
Content and Copywriting
I’ll have an in depth conversation with you about your business and the problems you solve for your own clients and customers. We’ll go through all the features and benefits of what you do, and the results and outcomes your clients expect.
Good messaging and positioning is key, otherwise, you look and sound like everyone else in your market, get treated just like everyone else, and have to play the lowest prices game as a result because there was inadequate communication from your end.
If you’re selling products in an online store, you’d break these down by category. If you have a service business, this is broken down into each sub service.
An electrician, for example, might break everything down into domestic and commercial, with sub sections under each. There might be a page on sockets, fittings and appliances, and then a page on fibre optic internet cabling.Β
There could be several things the electrician does and it would be important to represent each of these areas of his of her business well. This is an opportunity to demonstrate knowledge, expertise, competence, wisdom and trustworthiness.
Any business really needs to think of itself as a funnel, with people going in the top, and customers coming out of the bottom.
Small Business Websites That Help You Sell
Do you manage or own a small business? Need to create, fix or improve the website? Want to do better?
Letβs arrange an initial 15 minute call.
Services
π» Website Services
- π Web design
- βοΈ Web development
- π SEO
- π eCommerce
- πΌ WordPress
- π§ Admin and maintenance
- π Graphic logo design
- β¨οΈ Content writing
- π§ Email marketing
- π‘οΈ Domain security certificates