Websites operating in the EU must implement data protect measures, because, in the event of a privacy complaint, your business could be audited.
Update: Having left the EU, but with GDPR implemented both on the European continent as well as within the European Economic Area, it’s still a good idea to have disclosures about privacy and cookies on your site.
Whether you already have a website or if you’re thinking of getting one, please speak to your web designer and ensure they are taking appropriate steps to make your website legally compliant with the e-Privacy directive and EU Law.
All websites operating in the UK need to put in place a series of measures to become compliant with data protection laws. The debate over privacy has been going on for some time in European Parliament. The changes to regulations has been called “the biggest shake up in sales and marketing for decades”. This is a new age of consumer privacy and a greater burden of proof on businesses.
Please take a look at the website of the Information Commissioner’s Office (ICO) where you can download PDF documents outlining your responsibilities and providing guidance. Talk to your web designer or whoever administrates your website.
Caution
Neglecting the implementation of a cookie opt-out button is at your own risk. You could face a fine if users or not given control of how data is gathered through your website. A privacy policy must disclose what you do with ANY data collected through your website, such as names, addresses, email addresses, telephone numbers etc.
Please make sure your website is able to stand up to scrutiny in the event of a complaint and a subsequent ICO audit. Most people need not fear this scenario but you must be prepared for a worst case scenario.
