I’ll always be honest, straightforward and committed to quality workmanship while trying to explain complex topics in a way you can understand.
1. How I Describe My Services
I help small to medium businesses in the East Midlands area (mainly Derby, Nottingham, Leicester) create mobile adaptive/responsive websites with an emphasis on useful, informative content.
I help establish you as an authority to gain the trust of target customers, whether it’s to drive leads/enquiries or sell products online.
2. What’s Unique/Special About Ilkeston Web Design
I aim to educate/inform you on how this process works and how to properly attract, engage, convert, sell and retain. I go well outside the remit of just providing the website.
A website without purpose is frankly a waste of money.
One price covers everything in what is is an exceptionally good value-for-money package.
The website you pay for will include some or all of the following:
- π Web design
- βοΈ Web development
- π SEO
- π eCommerce
- πΌ WordPress
- π§ Admin and maintenance
- π Graphic logo design
- β¨οΈ Content writing
- π§ Email marketing
- π‘οΈ Domain security certificates
I’ll also set up the following to a basic level:
- π§ Professional email inbox (info@example.com)
- π Google Business Profile (reviews, maps etc).
- π Google Analytics (measure traffic)
- π Google Search Console (website health, search query reports)
- β‘ Cloudflare (free excellent add on for security, faster load speed)
I save you cash by recommending good value third party providers of essential services such as:
- β Website domain
- π Website hosting
- π‘οΈ Domain security
- π§ Website email
Many freelancer or agencies will charge you for third party services and add a large margin. I prefer you to do business with these third party suppliers directly.
3. The Big Benefit of an Ilkeston Web Design Website
The big benefit of a website is that it helps businesses do a lot of pre-selling. Show off experience, expertise, qualifications, awards and more to build trust and authority in your industry. Do what your competitors cannot or will not.
Nearly every business has experienced problems and bottlenecks such as:
- π΄ Unable to take time off
- π΄ Having to justify price or do discounts
- π΄ Having to spend money on advertising
- π΄ Having to sell to anyone and everyone to maintain cashflow
And here’s the ideal outcome when your website functions as it should:
- π’ Less pressure to reinvent the wheel in person/by phone/by email with each sales prospect
- π’ Ability to target and filter sales “suspects” vs “prospects”
- π’ Build a sales pipeline over time with your online content (articles, videos)
- π’ Achieve whatever the ultimate goal is (lifestyle, sell the business, retire, pass it to a family member)
Your site can be compared to a 24 hour shop window designed to build trust. Don’t let it be another boring digital business card.
Expectations of a product or service must be set in advance and this is what the website should do: help close inbound and outbound sales.
As technical as the building of a website can be, the purpose of it is as simple as that.
Ready to Talk?
Do you work for, manage or own a small to medium business in the local to wider area? Got questions?