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Ilkeston Web Design

Small Business Websites That Help You Sell

More Than Just a Website…

Home Β» About Β» Reasons to Say "Yes"

I’ll always be honest, straightforward and committed to quality workmanship while trying to explain complex topics in a way you can understand.

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1. How I Describe My Services

This is a website design service for small to medium businesses in the East Midlands area (Derby, Nottingham, Leicester).Β 

I help establish you as an authority to gain the trust of target customers, whether it’s to drive leads/enquiries or sell products online.

The website you pay for will include some or all of the following:

  • πŸ“ Web design
  • βš™οΈ Web development
  • πŸ” SEO
  • πŸ›’ eCommerce
  • πŸ‡Ό WordPress
  • πŸ”§ Admin and maintenance
  • 🌐 Graphic logo design
  • ⌨️ Content writing
  • πŸ“§ Email marketing
  • πŸ›‘οΈ Domain security certificates

2. What’s Different or Better About “Ilkeston Web Design”?

I go well outside the remit of just building the website.

The service includes well-researched, well-written copy and content to attract, engage, convert, and sell.

A website without purpose is a waste of money, but most “designers” just focus on “design”, which has less to do with the real reasons people buy from you than you think. Avoid making your website purely about you – it’s about your prospects, their problems, and what you do to bring about change.

Yep. Pretty simple.

We’ll thoroughly discuss your business and what it is you want out of it. We’ll dig into what your customers expect to get out of your products or services.

When representing your business, don’t just list off what you do as though it’s a pizza menu.Β 

The positioning in your market must be different to your competitors – not just another lookalike “vendor” – otherwise people have no choice but to judge you entirely on price.

Often, when setting up their websites, businesses incorrectly think they can shortcut the process of doing any marketing or copywriting.

The result is that content gets directly stolen from a rival business. That’s bad for many reasons, but one of those reasons is that it sets up the entire market you operate in almost like a collection of vending machines.Β 

Work with me and I’ll push us to aim higher.

As well as building the website, I’ll also set up the following to a basic level:

  • πŸ“§ Professional email inbox (info@example.com)
  • πŸ“ Google Business Profile (reviews, maps etc).
  • πŸ“Š Google Analytics (measure traffic)
  • πŸ“Š Google Search Console (website health, search query reports)
  • ⚑ Cloudflare (free excellent add on for security, faster load speed)

Anything else? Yep. I save you cash by recommending good value third party providers of essential services such as:

  • βš“ Website domain
  • 🏠 Website hosting
  • πŸ›‘οΈ Domain security
  • πŸ“§ Website email

On the subject of domain, hosting, email etc, many freelancer or agencies will charge you for those third party services and add a large margin.

Instead, I set you up to do business with these third party suppliers directly. The passwords for all this stuff will be kept in a master document in a way that is easily accessed.

So, what else is in place to help you navigate the world of websites?

Glad you asked…

There are several pre-prepared, easy-to-understand explanations of otherwise tricky topics and processes that will take the blinkers off, help you make correct decisions and avoid trouble.

Here are some examples:

  • πŸ‘₯ The CRUCIAL Business Marketing Funnel Explained
  • βœ… Sleep Better and Worry Less with Proper Project Management
  • πŸ’€ Lifesaving Advice on Storing and Remembering Passwords
  • ⚠️ Warnings on Outdated Website Software
  • πŸŒ— Why WordPress is the Best Foundation for Your Website
  • πŸ’· A Transparent Website Cost Breakdown
  • 🀬 Lessons on Getting Ripped off by a Web Agency (Yell)

3. The Main Benefit and Outcome of an Ilkeston Web Design Website

The big benefit of a website is that it helps businesses do a lot of pre-selling. What does that mean?

Be the go-to expert and not just another dimwit wasting hours on the phone with tyre kickers who keep calling you to ask the same old questions because your website was so threadbare that it failed to provide good, complete answers up front and well in advance of what should be a more grown-up sales conversation.

When people call you or email, you want more of them to say, “Ok, let’s do this, take my money.”

Nearly every business has experienced problems and bottlenecks such as:

  • πŸ”΄ Owner-managers unable to take time off
  • πŸ”΄ Having to justify price or bullied into giving discounts
  • πŸ”΄ Having to spend money on crap advertising out of desperation
  • πŸ”΄ Having to sell to anyone and everyone just to maintain cashflow

And here’s the ideal outcome when your website functions as it should:

  • 🟒 Less reinventing the wheel in person/by phone/by email with each sales prospect
  • 🟒 Ability to target and filter sales “suspects” vs “prospects”
  • 🟒 Build a sales pipeline over time with your online content (articles, videos)
  • 🟒 Achieve whatever the ultimate goal is (sell the business, retire, etc)

Expectations of any product/service must be set in advance and this is what the website can and should do: help close inbound and outbound sales.

As technical as the building of a website can be, the purpose of it is SIMPLE.Β 

It is all about delivering the right message, to the right person, at the right time, in the right format.

An intelligently, diligently put together website paves the way in supporting/making sales to the right people, because 99.9% of business is selling, not just doing the day-to-day work.

Attract the wrong prospects, and you trap yourself in a cycle, and cycles have to be broken.

Small Business Websites That Help You Sell

Do you work for, manage or own a small to medium business? Need to create, fix or improve the website?

Let’s arrange an initial 15 minute call.

Primary Sidebar

Google Reviews

Website design and build
June 21, 2017
    

"Excellent web design company with a great knowledge of the requirements of small businesses. Always friendly and helpful."

Elizabeth Bailey
Love Typing

Website design and build
June 21, 2017
    

"A good service with a knowledgeable company. Very heplful in decision making and with guidance, all at a good price. Thank you from Heanor Chiropractic Clinic."

Shaun Knighton
Heanor Chiropractic Clinic

Website design and build
June 21, 2017
    

"Great advice, very thorough and very very helpful. Lovely guy who cannot do enough to help.
Would definately recommend πŸ™‚ "

Sarita White
Sarita White Photography


Useful Info on Planning

Yell Websites Review: Greedy Salespeople and £1.1bn Corporate Fraud Says It All 🚨

The minute Yell salespeople catch your scent, they’ll be humping your leg begging for money in exchange for crap web services to a backdrop of corporate fraud.

Reduce Telephone Time Wasters with Online Calendar Appointment Software (TidyCal) πŸ—“οΈ

Rather than react to random phone calls (and give up control of your time), have prospects arrange to talk via an embedded website calendar system.

Website Hell: Forgotten Usernames and Passwords Will Kill Your Business πŸ’€

Have the foresight to ensure business operations don’t grind to a halt because of missing or lost website logins/usernames/passwords.

Attract! Seduce! Sell! Use Your Website as a Marketing Funnel πŸ‘₯

Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.

Planning and Building a Website? For the Love of God, Manage the Process Properly! βœ…

Believe me when I tell you that trying to build a website without a process or management system is a one way ticket to delay, disaster and stress.

What Does a Serious Business Website Realistically Cost? πŸ’·

Let’s sit down and discuss the time, skill, methods, knowledge and true fees involved for the build and launch of a business website that actually helps you sell.

Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️

Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.

“I Told You So!” How to Create and Share Strong Passwords SAFELY Online πŸ”

Stop making it easy for fraudsters and hackers to steal your logins and passwords, especially if sending sensitive details via email to people you work with.

Why and for What Purpose Does Your Website Actually Exist? πŸ€”

If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.

Websites Built on WordPress Vs Custom Build: What’s Best for Your Business? πŸŒ—

Although WordPress powers half of all websites online, is free, open source, and perfect for small businesses, should you just skip it and go “custom” instead?

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