Ilkeston Web Design

Small Business Websites That Help You Sell

More Than Just a Website…

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I’ll always be honest, straightforward and committed to quality workmanship while trying to explain complex topics in a way you can understand.

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1. How I Describe My Services

This is a website design service for small to medium businesses in the East Midlands area (Derby, Nottingham, Leicester). 

I help establish you as an authority to gain the trust of target customers, whether it’s to drive leads/enquiries or sell products online.

The website you pay for will include some or all of the following:

2. What’s Different or Better About “Ilkeston Web Design”?

I go well outside the remit of just building the website.

The service includes well-researched, well-written copy and content to attract, engage, convert, and sell.

A website without purpose is a waste of money, but most “designers” just focus on “design”, which has less to do with the real reasons people buy from you than you think. Avoid making your website purely about you – it’s about your prospects, their problems, and what you do to bring about change.

Yep. Pretty simple.

We’ll thoroughly discuss your business and what it is you want out of it. We’ll dig into what your customers expect to get out of your products or services.

When representing your business, don’t just list off what you do as though it’s a pizza menu. 

The positioning in your market must be different to your competitors – not just another lookalike “vendor” – otherwise people have no choice but to judge you entirely on price.

Often, when setting up their websites, businesses incorrectly think they can shortcut the process of doing any marketing or copywriting.

The result is that content gets directly stolen from a rival business. That’s bad for many reasons, but one of those reasons is that it sets up the entire market you operate in almost like a collection of vending machines. 

Work with me and I’ll push us to aim higher.

As well as building the website, I’ll also set up the following to a basic level:

  • 📧 Professional email inbox (info@example.com)
  • 📍 Google Business Profile (reviews, maps etc).
  • 📊 Google Analytics (measure traffic)
  • 📊 Google Search Console (website health, search query reports)
  • ⚡ Cloudflare (free excellent add on for security, faster load speed)

Anything else? Yep. I save you cash by recommending good value third party providers of essential services such as:

On the subject of domain, hosting, email etc, many freelancer or agencies will charge you for those third party services and add a large margin.

Instead, I set you up to do business with these third party suppliers directly. The passwords for all this stuff will be kept in a master document in a way that is easily accessed.

So, what else is in place to help you navigate the world of websites?

Glad you asked…

There are several pre-prepared, easy-to-understand explanations of otherwise tricky topics and processes that will take the blinkers off, help you make correct decisions and avoid trouble.

Here are some examples:

3. The Main Benefit and Outcome of an Ilkeston Web Design Website

The big benefit of a website is that it helps businesses do a lot of pre-selling. What does that mean?

Be the go-to expert and not just another dimwit wasting hours on the phone with tyre kickers who keep calling you to ask the same old questions because your website was so threadbare that it failed to provide good, complete answers up front and well in advance of what should be a more grown-up sales conversation.

When people call you or email, you want more of them to say, “Ok, let’s do this, take my money.”

Nearly every business has experienced problems and bottlenecks such as:

  • 🔴 Owner-managers unable to take time off
  • 🔴 Having to justify price or bullied into giving discounts
  • 🔴 Having to spend money on crap advertising out of desperation
  • 🔴 Having to sell to anyone and everyone just to maintain cashflow

And here’s the ideal outcome when your website functions as it should:

  • 🟢 Less reinventing the wheel in person/by phone/by email with each sales prospect
  • 🟢 Ability to target and filter sales “suspects” vs “prospects”
  • 🟢 Build a sales pipeline over time with your online content (articles, videos)
  • 🟢 Achieve whatever the ultimate goal is (sell the business, retire, etc)

Expectations of any product/service must be set in advance and this is what the website can and should do: help close inbound and outbound sales.

As technical as the building of a website can be, the purpose of it is SIMPLE. 

It is all about delivering the right message, to the right person, at the right time, in the right format.

An intelligently, diligently put together website paves the way in supporting/making sales to the right people, because 99.9% of business is selling, not just doing the day-to-day work.

Attract the wrong prospects, and you trap yourself in a cycle, and cycles have to be broken.

Small Business Websites That Help You Sell

Do you work for, manage or own a small to medium business? Need to create, fix or improve the website?

Let’s arrange an initial 15 minute call.