Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.
Stop making it easy for fraudsters and hackers to steal your logins and passwords, especially if sending sensitive details via email to people you work with.
If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.
Although WordPress powers half of all websites online, is free, open source, and perfect for small businesses, should you just skip it and go “custom” instead?
If you’re planning to to promote your business website with ads, first, consider whether it’s coherent and effective before having loads of people visit it.
If the claims are to be believed, are these instant online website builders really that bad, or are jealous “real” web designers just defending their turf?
Here’s a snapshot of some creatively scrappy underdog methods for business website promotions that don’t rely on the instability of search engines.
An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.
The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.
Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.
How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.