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Ilkeston Web Design

Small Business Websites That Help You Sell

Planning

Yell Websites Review: Greedy Salespeople and £1.1bn Corporate Fraud Says It All 🚨

September 13, 2024 by Ilkeston Web Design

Yellow Pages (hibu) high pressure salespeople

The minute Yell salespeople catch your scent, they’ll be humping your leg begging for money in exchange for crap web services to a backdrop of corporate fraud.

Filed Under: Marketing, Planning, Search engines, Tips, Video, Web design Tagged With: advertising, content, costs, directories, fraud, hibu, marketing, sales, scam, Small business, website, yell, yell group

Reduce Telephone Time Wasters with Online Calendar Appointment Software (TidyCal) πŸ—“οΈ

July 22, 2024 by Ilkeston Web Design

TidyCal Review

Rather than react to random phone calls (and give up control of your time), have prospects arrange to talk via an embedded website calendar system.

Filed Under: Admin and maintenance, Article, Planning, Tips, Video Tagged With: availability, communication, customers, derby, ilkeston, nottingham, sales, Small business, website

Website Hell: Forgotten Usernames and Passwords Will Kill Your Business πŸ’€

June 4, 2024 by Ilkeston Web Design

Graphic showing passwords document on clipboard

Have the foresight to ensure business operations don’t grind to a halt because of missing or lost website logins/usernames/passwords.

Filed Under: Article, Planning, Security, Tips, Video Tagged With: business continuity, password, Small business, uptime, website

Attract! Seduce! Sell! Use Your Website as a Marketing Funnel πŸ‘₯

May 20, 2024 by Ilkeston Web Design

Graphic showing a marketing funnel

Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.

Filed Under: Article, Content writing, Marketing, Planning, Tips, Video Tagged With: branding, business continuity, communication, content, customers, goals, marketing, Small business, Strategy, website

Planning and Building a Website? For the Love of God, Manage the Process Properly! βœ…

April 20, 2024 by Ilkeston Web Design

Believe me when I tell you that trying to build a website without a process or management system is a one way ticket to delay, disaster and stress.

Filed Under: Admin and maintenance, Article, Planning, Tips, Video Tagged With: communication, Small business, website

What Does a Serious Business Website Realistically Cost? πŸ’·

March 25, 2024 by Ilkeston Web Design

True cost of a website?

Let’s sit down and discuss the time, skill, methods, knowledge and true fees involved for the build and launch of a business website that actually helps you sell.

Filed Under: Admin and maintenance, Article, eCommerce, Marketing, Planning, Search engines, Tips, Video, Web design, Web development, WordPress Tagged With: costs, website, WordPress

Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️

January 9, 2024 by Ilkeston Web Design

Photo of a closed laptop on a table with a small lamp shining light

Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: communication, competitors, content, derby, goals, ilkeston, nottingham, Small business, Strategy, website

“I Told You So!” How to Create and Share Strong Passwords SAFELY Online πŸ”

January 1, 2024 by Ilkeston Web Design

Photo of multiple padlocks on a piece of wire

Stop making it easy for fraudsters and hackers to steal your logins and passwords, especially if sending sensitive details via email to people you work with.

Filed Under: Admin and maintenance, Article, Audio, Planning, Security, Tips, WordPress Tagged With: fraud, hacking, password, security, theft

Why and for What Purpose Does Your Website Actually Exist? πŸ€”

December 21, 2023 by Ilkeston Web Design

Photo of someone moving chess pieces on a board

If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: branding, communication, competitors, content, customers, goals, Small business, Strategy, website

Websites Built on WordPress Vs Custom Build: What’s Best for Your Business? πŸŒ—

December 13, 2023 by Ilkeston Web Design

Photo of two people planning a website on paper

Although WordPress powers half of all websites online, is free, open source, and perfect for small businesses, should you just skip it and go “custom” instead?

Filed Under: Admin and maintenance, Article, Audio, eCommerce, Planning, Tips, Web design, Web development, WordPress Tagged With: WordPress

Before You Advertise Your Website, Take a Good Look at It πŸ‘€

June 5, 2019 by Ilkeston Web Design

Are you thinking of running online ads to promote your website? Before you do that, make sure you’re not just pouring water in a bucket full of holes.

Filed Under: Article, Content writing, Marketing, Planning, Tips, Web design Tagged With: advertising, audit, content, costs, examination, pay per click, ppc, review, website

It’s Complicated: Should Businesses Dump Crappy Instant Website Builders? β€οΈβ€πŸ©Ή

August 8, 2017 by Ilkeston Web Design

Frustrated woman using laptop

If the claims are to be believed, are these instant online website builders really that bad, or are jealous “real” web designers just defending their turf?

Filed Under: Admin and maintenance, Article, Planning, Search engines, Tips, Web design, Web development Tagged With: design, development, marketing, website

9 Efficient Ways To Promote Your Business Website

December 7, 2014 by Ilkeston Web Design

9 ways to promote your website

Here’s a snapshot of some creatively scrappy underdog methods for business website promotions that don’t rely on the instability of search engines.

Filed Under: Audio, Marketing, Planning, Tips Tagged With: business cards, directories, marketing

Design an Easy Online Experience with Website Action Colours πŸ‘£

November 17, 2014 by Ilkeston Web Design

Website Action Colours

An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.

Filed Under: Graphic design, Planning, Tips, Video, Web design Tagged With: branding, colours, design, Strategy, website

The Search Engine Problem: “Why is My Website Not Ranking?” 😢

November 6, 2014 by Ilkeston Web Design

Search Engine Frustration

The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.

Filed Under: Article, Content writing, Marketing, Planning, Search engines, Tips Tagged With: content, keywords, marketing, SEO, Strategy, website

Website Planning & Development Spreadsheet – Free Download πŸ“‹

June 16, 2014 by Ilkeston Web Design

Website Planning Spreadsheet Advice

Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.

Filed Under: Planning, Search engines, Tips, Video, Web development Tagged With: design, development, keywords, SEO, Strategy

Getting Started with Small Business Content Marketing πŸš€

February 23, 2014 by Ilkeston Web Design

Video Post

How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.

Filed Under: Content writing, Marketing, Planning, Search engines, Social media, Tips, Video Tagged With: branding, derby, marketing, nottingham, Small business, social media, website

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