Let’s sit down and discuss the time, skill, methods, knowledge and true cost needed to build and launch a business website that actually helps you sell.
Planning
Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap β οΈ
Most local business marketing is shockingly bad β if it exists at all. While a rivalβs website may look okay, the ineffective content on it may just inspire you to become a dominant player.
“I Told You So!” How to Create and Share Strong Passwords SAFELY Online π
Stop making it easy for fraudsters and hackers to steal your logins and passwords, especially if sending sensitive details via email to people you work with.
Why and for What Purpose Does Your Website Actually Exist? π€
If youβre planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.
Websites Built on WordPress Vs Custom Build: What’s Best for Your Business? π
Although WordPress powers half of all websites online, is free, open source, and perfect for small businesses, should you just skip it and go “custom” instead?
Before You Advertise Your Website, Take a Good Look at It π
If you’re planning to to promote your business website with ads, first, consider whether it’s coherent and effective before having loads of people visit it.
It’s Complicated: Should Businesses Dump Crappy Instant Website Builders? β€οΈβπ©Ή
If the claims are to be believed, are these instant online website builders really that bad, or are jealous “real” web designers just defending their turf?
9 Efficient Ways To Promote Your Business Website
Here’s a snapshot of some creatively scrappy underdog methods for business website promotions that don’t rely on the instability of search engines.
Design an Easy Online Experience with Website Action Colours π£
An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.
The Search Engine Problem: “Why is My Website Not Ranking?” πΆ
The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.
Website Planning & Development Spreadsheet – Free Download π
Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.
Getting Started with Small Business Content Marketing π
How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.