An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.
This action colour is usually taken from the colour branding of your business and used throughout the site for clickable links and buttons as part of a clean, coherent online user experience that doesn’t confound or befuddle visitors.
An action colour scheme subconciously tells visitors what to click on or interact with, helping to steer them towards the pages you want them click through to to look at.
Many websites ignore this important part of the design and often the webmaster will just choose a colour they like personally. Keep your potential customer in mind and aim to create the best possible experience with the kind of interactive user interface that has colours that pop out in way that is hard to miss.
