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Ilkeston Web Design

Small Business Websites That Help You Sell

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Quick and Simple Ways to Make Your Business Better with Data πŸ₯‡

May 10, 2025 by Ilkeston Web Design

Image of Lieutenant Colombo talking about data insights

You don’t need to be a big-brained boffin to spot vital “data” clues pointing to fixable business issues and golden opportunities.

Filed Under: Content writing, Search engines, Tips, Video, Web design Tagged With: content, customers, data, keywords, problem solving, SEO, Strategy, UX, website

Yell Websites Review: Greedy Salespeople and £1.1bn Corporate Fraud Says It All 🚨

September 13, 2024 by Ilkeston Web Design

Yellow Pages (hibu) high pressure salespeople

The minute Yell salespeople catch your scent, they’ll be humping your leg begging for money in exchange for crap web services to a backdrop of corporate fraud.

Filed Under: Marketing, Planning, Search engines, Tips, Video, Web design Tagged With: advertising, content, costs, directories, fraud, hibu, marketing, sales, scam, Small business, website, yell, yell group

Reduce Telephone Time Wasters with Online Calendar Appointment Software (TidyCal) πŸ—“οΈ

July 22, 2024 by Ilkeston Web Design

TidyCal Review

Rather than react to random phone calls (and give up control of your time), have prospects arrange to talk via an embedded website calendar system.

Filed Under: Admin and maintenance, Article, Planning, Tips, Video Tagged With: availability, communication, customers, derby, ilkeston, nottingham, sales, Small business, website

Website Hell: Forgotten Usernames and Passwords Will Kill Your Business πŸ’€

June 4, 2024 by Ilkeston Web Design

Graphic showing passwords document on clipboard

Have the foresight to ensure business operations don’t grind to a halt because of missing or lost website logins/usernames/passwords.

Filed Under: Article, Planning, Security, Tips, Video Tagged With: business continuity, password, Small business, uptime, website

Attract! Seduce! Sell! Use Your Website as a Marketing Funnel πŸ‘₯

May 20, 2024 by Ilkeston Web Design

Graphic showing a marketing funnel

Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.

Filed Under: Article, Content writing, Marketing, Planning, Tips, Video Tagged With: branding, business continuity, communication, content, customers, goals, marketing, Small business, Strategy, website

Planning and Building a Website? For the Love of God, Manage the Process Properly! βœ…

April 20, 2024 by Ilkeston Web Design

Believe me when I tell you that trying to build a website without a process or management system is a one way ticket to delay, disaster and stress.

Filed Under: Admin and maintenance, Article, Planning, Tips, Video Tagged With: communication, Small business, website

What Does a Serious Business Website Realistically Cost? πŸ’·

March 25, 2024 by Ilkeston Web Design

True cost of a website?

Let’s sit down and discuss the time, skill, methods, knowledge and true fees involved for the build and launch of a business website that actually helps you sell.

Filed Under: Admin and maintenance, Article, eCommerce, Marketing, Planning, Search engines, Tips, Video, Web design, Web development, WordPress Tagged With: costs, website, WordPress

What Happens When Webhosting and WordPress Software Isn’t Kept Up-to-date? ⚠️

February 9, 2024 by Ilkeston Web Design

Presentation on WordPress core software and plugins

If you don’t maintain the webhosting PHP version and the software WordPress runs on, your website can malfunction, break or disappear from search engines.

Filed Under: Admin and maintenance, Article, Search engines, Security, Tips, Video, Web development, WordPress Tagged With: audit, business continuity, costs, derby, development, hacking, ilkeston, maintenance, nottingham, security, SEO, uptime, WAMP, website, WordPress

Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️

January 9, 2024 by Ilkeston Web Design

Photo of a closed laptop on a table with a small lamp shining light

Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: communication, competitors, content, derby, goals, ilkeston, nottingham, Small business, Strategy, website

Why and for What Purpose Does Your Website Actually Exist? πŸ€”

December 21, 2023 by Ilkeston Web Design

Photo of someone moving chess pieces on a board

If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: branding, communication, competitors, content, customers, goals, Small business, Strategy, website

Use Your Business Website to Demonstrate Trust and Responsibility βš“

March 13, 2020 by Ilkeston Web Design

Use licensed carriers for rubbish article

Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.

Filed Under: Article, Content writing, Legal obligations, Marketing, Tips Tagged With: content, ilkeston, Small business, Strategy, website

Before You Advertise Your Website, Take a Good Look at It πŸ‘€

June 5, 2019 by Ilkeston Web Design

Are you thinking of running online ads to promote your website? Before you do that, make sure you’re not just pouring water in a bucket full of holes.

Filed Under: Article, Content writing, Marketing, Planning, Tips, Web design Tagged With: advertising, audit, content, costs, examination, pay per click, ppc, review, website

How Your Website’s “About” Page Helps Prospects Know and Trust You ❀️

March 20, 2019 by Ilkeston Web Design

Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.

Filed Under: Content writing, Marketing, Tips, Video Tagged With: content, Small business, Strategy, website

“Ange Lord Art” – Mobile Responsive Website

This case study shows how a local artist launched her business website with specialised WordPress order/enquiry forms and comprehensive content.

Filed Under: Audio, Clients Tagged With: tablet, website, WordPress

It’s Complicated: Should Businesses Dump Crappy Instant Website Builders? β€οΈβ€πŸ©Ή

August 8, 2017 by Ilkeston Web Design

Frustrated woman using laptop

If the claims are to be believed, are these instant online website builders really that bad, or are jealous “real” web designers just defending their turf?

Filed Under: Admin and maintenance, Article, Planning, Search engines, Tips, Web design, Web development Tagged With: design, development, marketing, website

“CoLaw” – Mobile Responsive Website, Leicester

This video demonstrates improvements and additional functionality on a website that was converted into WordPress mobile responsive site…

Filed Under: Clients, Video Tagged With: responsive, smartphone, tablet, website, WordPress

“Cash Protection Agency” – Mobile Responsive Website, Leicester

Cash Protection Agency mobile website

This case study demos a redevelopment project where a fixed-width website was converted to be mobile responsive with fast-loading vector graphics.

Filed Under: Clients, Video Tagged With: Small business, tablet, website, WordPress

“Midland Damp Doctor” – Mobile Responsive Website, Leicester

Midland Damp Doctor Mobile website

This case study demonstrates a new WordPress website and graphic logo created for a midlands-based damp proofing and insulation business.

Filed Under: Audio, Clients, Video Tagged With: graphic design, Leicester, Small business, Strategy, website

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