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Ilkeston Web Design

Small Business Websites That Help You Sell

Strategy

Quick and Simple Ways to Make Your Business Better with Data πŸ₯‡

May 10, 2025 by Ilkeston Web Design

Image of Lieutenant Colombo talking about data insights

You don’t need to be a big-brained boffin to spot vital “data” clues pointing to fixable business issues and golden opportunities.

Filed Under: Content writing, Search engines, Tips, Video, Web design Tagged With: content, customers, data, keywords, problem solving, SEO, Strategy, UX, website

Attract! Seduce! Sell! Use Your Website as a Marketing Funnel πŸ‘₯

May 20, 2024 by Ilkeston Web Design

Graphic showing a marketing funnel

Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.

Filed Under: Article, Content writing, Marketing, Planning, Tips, Video Tagged With: branding, business continuity, communication, content, customers, goals, marketing, Small business, Strategy, website

Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️

January 9, 2024 by Ilkeston Web Design

Photo of a closed laptop on a table with a small lamp shining light

Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: communication, competitors, content, derby, goals, ilkeston, nottingham, Small business, Strategy, website

Why and for What Purpose Does Your Website Actually Exist? πŸ€”

December 21, 2023 by Ilkeston Web Design

Photo of someone moving chess pieces on a board

If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: branding, communication, competitors, content, customers, goals, Small business, Strategy, website

Use Your Business Website to Demonstrate Trust and Responsibility βš“

March 13, 2020 by Ilkeston Web Design

Use licensed carriers for rubbish article

Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.

Filed Under: Article, Content writing, Legal obligations, Marketing, Tips Tagged With: content, ilkeston, Small business, Strategy, website

How Your Website’s “About” Page Helps Prospects Know and Trust You ❀️

March 20, 2019 by Ilkeston Web Design

Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.

Filed Under: Content writing, Marketing, Tips, Video Tagged With: content, Small business, Strategy, website

How Online Customer Reviews Boost Your Business

November 22, 2017 by Ilkeston Web Design

Online Review Websites

If you’re not actively building a repository of online reviews, you’re missing out on the powerful future marketing pipeline opportunity known as social proof.

Filed Under: Marketing, Search engines, Tips Tagged With: marketing, reviews, Strategy

“Midland Damp Doctor” – Mobile Responsive Website, Leicester

Midland Damp Doctor Mobile website

This case study demonstrates a new WordPress website and graphic logo created for a midlands-based damp proofing and insulation business.

Filed Under: Audio, Clients, Video Tagged With: graphic design, Leicester, Small business, Strategy, website

The Zen of Website Design πŸ₯°

June 29, 2015 by Ilkeston Web Design

The Zen of Website Design

In a world of information overload, minimal visual language online offers a superior user experience, so make your website clean, simple and purposeful.

Filed Under: Article, Graphic design, Tips, Web design Tagged With: branding, Small business, Strategy, website

Design an Easy Online Experience with Website Action Colours πŸ‘£

November 17, 2014 by Ilkeston Web Design

Website Action Colours

An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.

Filed Under: Graphic design, Planning, Tips, Video, Web design Tagged With: branding, colours, design, Strategy, website

The Search Engine Problem: “Why is My Website Not Ranking?” 😢

November 6, 2014 by Ilkeston Web Design

Search Engine Frustration

The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.

Filed Under: Article, Content writing, Marketing, Planning, Search engines, Tips Tagged With: content, keywords, marketing, SEO, Strategy, website

Website Planning & Development Spreadsheet – Free Download πŸ“‹

June 16, 2014 by Ilkeston Web Design

Website Planning Spreadsheet Advice

Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.

Filed Under: Planning, Search engines, Tips, Video, Web development Tagged With: design, development, keywords, SEO, Strategy

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