You don’t need to be a big-brained boffin to spot vital “data” clues pointing to fixable business issues and golden opportunities.
Strategy
Attract! Seduce! Sell! Use Your Website as a Marketing Funnel 👥
Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.
Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️
Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.
Why and for What Purpose Does Your Website Actually Exist? 🤔
If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.
Use Your Business Website to Demonstrate Trust and Responsibility ⚓
Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.
How Your Website’s “About” Page Helps Prospects Know and Trust You ❤️
Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.
How Online Customer Reviews Boost Your Business
If you’re not actively building a repository of online reviews, you’re missing out on the powerful future marketing pipeline opportunity known as social proof.
“Midland Damp Doctor” – Mobile Responsive Website, Leicester
This case study demonstrates a new WordPress website and graphic logo created for a midlands-based damp proofing and insulation business.
The Zen of Website Design 🥰
In a world of information overload, minimal visual language online offers a superior user experience, so make your website clean, simple and purposeful.
Design an Easy Online Experience with Website Action Colours 👣
An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.
The Search Engine Problem: “Why is My Website Not Ranking?” 😶
The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.
Website Planning & Development Spreadsheet – Free Download 📋
Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.