A commonly over looked design feature of a well designed website is an “action” colour.
This action colour is usually taken from the colour branding of your business and used throughout the site for links and buttons.
It subconciously tells visitors of your site what to click on, helping to steer them towards the pages you want them to look at.
Many websites ignore this important part of the design and often the webmaster will just choose a colour they like personally.
Less Is More
In design, you should always think about simplicity, communication and consistency.
By choosing a simple colour scheme that reflects the rest of your business branding, you can do much more to assist your site visitors when you want them to take action.