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Ilkeston Web Design

Small Business Websites That Help You Sell

content

The Complexity of eCommerce Shops (and a Handy WordPress Plugin That Helps) πŸ”§

May 29, 2025 by Ilkeston Web Design

Video on how to plan your online shopping eCommerce store

Learn how a detailed product inventory spreadsheet is the key to getting a large eCommerce store up and running with less hassle, fewer headaches and in a fraction of the time.

Filed Under: Admin and maintenance, Content writing, eCommerce, Marketing, Planning, Search engines, Tips, Video, Web design, Web development, WordPress Tagged With: content, customers, data, keywords, problem solving, SEO, Strategy, UX, website

Quick and Simple Ways to Make Your Business Better with Data πŸ₯‡

May 10, 2025 by Ilkeston Web Design

Image of Lieutenant Colombo talking about data insights

You don’t need to be a big-brained boffin to spot vital “data” clues pointing to fixable business issues and golden opportunities.

Filed Under: Content writing, Search engines, Tips, Video, Web design Tagged With: content, customers, data, keywords, problem solving, SEO, Strategy, UX, website

Yell Websites Review: Greedy Salespeople and £1.1bn Corporate Fraud Says It All 🚨

September 13, 2024 by Ilkeston Web Design

Yellow Pages (hibu) high pressure salespeople

The minute Yell salespeople catch your scent, they’ll be humping your leg begging for money in exchange for crap web services to a backdrop of corporate fraud.

Filed Under: Marketing, Planning, Search engines, Tips, Video, Web design Tagged With: advertising, content, costs, directories, fraud, hibu, marketing, sales, scam, Small business, website, yell, yell group

“Let’s Talk About Meee!” The Age-old Problem of Insufferable Self-focussed Business Websites πŸ˜’

August 28, 2024 by Ilkeston Web Design

Image showing an obnoxious man looking pleased with his boring website

It’s no wonder businesses fail when marketing activities are treated like an afterthought, with the smoking gun being their own inward self obsession.

Filed Under: Article, Content writing, Marketing, Tips, Video Tagged With: branding, communication, content, marketing, sales, Small business

Attract! Seduce! Sell! Use Your Website as a Marketing Funnel πŸ‘₯

May 20, 2024 by Ilkeston Web Design

Graphic showing a marketing funnel

Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.

Filed Under: Article, Content writing, Marketing, Planning, Tips, Video Tagged With: branding, business continuity, communication, content, customers, goals, marketing, Small business, Strategy, website

Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️

January 9, 2024 by Ilkeston Web Design

Photo of a closed laptop on a table with a small lamp shining light

Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: communication, competitors, content, derby, goals, ilkeston, nottingham, Small business, Strategy, website

Why and for What Purpose Does Your Website Actually Exist? πŸ€”

December 21, 2023 by Ilkeston Web Design

Photo of someone moving chess pieces on a board

If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: branding, communication, competitors, content, customers, goals, Small business, Strategy, website

Use Your Business Website to Demonstrate Trust and Responsibility βš“

March 13, 2020 by Ilkeston Web Design

Use licensed carriers for rubbish article

Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.

Filed Under: Article, Content writing, Legal obligations, Marketing, Tips Tagged With: content, ilkeston, Small business, Strategy, website

Before You Advertise Your Website, Take a Good Look at It πŸ‘€

June 5, 2019 by Ilkeston Web Design

Are you thinking of running online ads to promote your website? Before you do that, make sure you’re not just pouring water in a bucket full of holes.

Filed Under: Article, Content writing, Marketing, Planning, Tips, Web design Tagged With: advertising, audit, content, costs, examination, pay per click, ppc, review, website

How Your Website’s “About” Page Helps Prospects Know and Trust You ❀️

March 20, 2019 by Ilkeston Web Design

Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.

Filed Under: Content writing, Marketing, Tips, Video Tagged With: content, Small business, Strategy, website

The Search Engine Problem: “Why is My Website Not Ranking?” 😢

November 6, 2014 by Ilkeston Web Design

Search Engine Frustration

The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.

Filed Under: Article, Content writing, Marketing, Planning, Search engines, Tips Tagged With: content, keywords, marketing, SEO, Strategy, website

Introduction to Local Business Website Keywords

August 28, 2013 by Ilkeston Web Design

Video post

Most first-time local business webmasters either pay no attention to their keywords or go overboard on “keyword stuffing” with devastating consequences.Β 

Filed Under: Marketing, Search engines, Tips, Video Tagged With: content, keywords, marketing, SEO

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