Itβs no wonder businesses fail when marketing activities are treated like an afterthought, with the smoking gun being their own inward self obsession.
Content writing
Attract! Seduce! Sell! Use Your Website as a Marketing Funnel π₯
Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.
Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap β οΈ
Most local business marketing is shockingly bad β if it exists at all. While a rivalβs website may look okay, the ineffective content on it may just inspire you to become a dominant player.
Why and for What Purpose Does Your Website Actually Exist? π€
If youβre planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.
Use Your Business Website to Demonstrate Trust and Responsibility β
Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.
Before You Advertise Your Website, Take a Good Look at It π
Are you thinking of running online ads to promote your website? Before you do that, make sure you’re not just pouring water in a bucket full of holes.
How Your Website’s “About” Page Helps Prospects Know and Trust You β€οΈ
Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.
The Search Engine Problem: “Why is My Website Not Ranking?” πΆ
The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.
Getting Started with Small Business Content Marketing π
How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.