Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.
Are you thinking of running online ads to promote your business website? First, consider if it’s useful, informative and effective before paying to get people visiting it.
You are much more interesting than you give yourself credit for. Even what might be considered a “boring business” has something useful to say and it is this information you should bring to the forefront.
The world’s biggest and best known search engine holds a massive monopoly over commerce and communications. This presents a big problem for small businesses.
This video discusses basic SEO (Search Engine Optimisation) and how to define your online audience using keywords.