Most local business marketing is shockingly bad β if it exists at all. While a rivalβs website may look okay, the ineffective content on it may just inspire you to become a dominant player.
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Why and for What Purpose Does Your Website Actually Exist? π€
If youβre planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.
Use Your Business Website to Demonstrate Trust and Responsibility β
Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.
Before You Advertise Your Website, Take a Good Look at It π
If you’re planning to to promote your business website with ads, first, consider whether it’s coherent and effective before having loads of people visit it.
How Your Website’s “About” Page Helps Prospects Know and Trust You β€οΈ
Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.
The Search Engine Problem: “Why is My Website Not Ranking?” πΆ
The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.
Introduction to Local Business Website Keywords
Most first-time local business webmasters either pay no attention to their keywords or go overboard on “keyword stuffing” with devastating consequences.Β