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Ilkeston Web Design

Small Business Websites That Help You Sell

Search engines

The Complexity of eCommerce Shops (and a Handy WordPress Plugin That Helps) πŸ”§

May 29, 2025 by Ilkeston Web Design

Video on how to plan your online shopping eCommerce store

Learn how a detailed product inventory spreadsheet is the key to getting a large eCommerce store up and running with less hassle, fewer headaches and in a fraction of the time.

Filed Under: Admin and maintenance, Content writing, eCommerce, Marketing, Planning, Search engines, Tips, Video, Web design, Web development, WordPress Tagged With: content, customers, data, keywords, problem solving, SEO, Strategy, UX, website

Quick and Simple Ways to Make Your Business Better with Data πŸ₯‡

May 10, 2025 by Ilkeston Web Design

Image of Lieutenant Colombo talking about data insights

You don’t need to be a big-brained boffin to spot vital “data” clues pointing to fixable business issues and golden opportunities.

Filed Under: Content writing, Search engines, Tips, Video, Web design Tagged With: content, customers, data, keywords, problem solving, SEO, Strategy, UX, website

Yell Websites Review: Greedy Salespeople and £1.1bn Corporate Fraud Says It All 🚨

September 13, 2024 by Ilkeston Web Design

Yellow Pages (hibu) high pressure salespeople

The minute Yell salespeople catch your scent, they’ll be humping your leg begging for money in exchange for crap web services to a backdrop of corporate fraud.

Filed Under: Marketing, Planning, Search engines, Tips, Video, Web design Tagged With: advertising, content, costs, directories, fraud, hibu, marketing, sales, scam, Small business, website, yell, yell group

What Does a Serious Business Website Realistically Cost? πŸ’·

March 25, 2024 by Ilkeston Web Design

True cost of a website?

Let’s sit down and discuss the time, skill, methods, knowledge and true fees involved for the build and launch of a business website that actually helps you sell.

Filed Under: Admin and maintenance, Article, eCommerce, Marketing, Planning, Search engines, Tips, Video, Web design, Web development, WordPress Tagged With: costs, website, WordPress

What Happens When Webhosting and WordPress Software Isn’t Kept Up-to-date? ⚠️

February 9, 2024 by Ilkeston Web Design

Presentation on WordPress core software and plugins

If you don’t maintain the webhosting PHP version and the software WordPress runs on, your website can malfunction, break or disappear from search engines.

Filed Under: Admin and maintenance, Article, Search engines, Security, Tips, Video, Web development, WordPress Tagged With: audit, business continuity, costs, derby, development, hacking, ilkeston, maintenance, nottingham, security, SEO, uptime, WAMP, website, WordPress

Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️

January 9, 2024 by Ilkeston Web Design

Photo of a closed laptop on a table with a small lamp shining light

Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: communication, competitors, content, derby, goals, ilkeston, nottingham, Small business, Strategy, website

Why and for What Purpose Does Your Website Actually Exist? πŸ€”

December 21, 2023 by Ilkeston Web Design

Photo of someone moving chess pieces on a board

If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.

Filed Under: Article, Audio, Content writing, Marketing, Planning, Search engines, Tips Tagged With: branding, communication, competitors, content, customers, goals, Small business, Strategy, website

How Online Customer Reviews Boost Your Business

November 22, 2017 by Ilkeston Web Design

Online Review Websites

If you’re not actively building a repository of online reviews, you’re missing out on the powerful future marketing pipeline opportunity known as social proof.

Filed Under: Marketing, Search engines, Tips Tagged With: marketing, reviews, Strategy

It’s Complicated: Should Businesses Dump Crappy Instant Website Builders? β€οΈβ€πŸ©Ή

August 8, 2017 by Ilkeston Web Design

Frustrated woman using laptop

If the claims are to be believed, are these instant online website builders really that bad, or are jealous “real” web designers just defending their turf?

Filed Under: Admin and maintenance, Article, Planning, Search engines, Tips, Web design, Web development Tagged With: design, development, marketing, website

The Search Engine Problem: “Why is My Website Not Ranking?” 😢

November 6, 2014 by Ilkeston Web Design

Search Engine Frustration

The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.

Filed Under: Article, Content writing, Marketing, Planning, Search engines, Tips Tagged With: content, keywords, marketing, SEO, Strategy, website

Website Planning & Development Spreadsheet – Free Download πŸ“‹

June 16, 2014 by Ilkeston Web Design

Website Planning Spreadsheet Advice

Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.

Filed Under: Planning, Search engines, Tips, Video, Web development Tagged With: design, development, keywords, SEO, Strategy

Getting Started with Small Business Content Marketing πŸš€

February 23, 2014 by Ilkeston Web Design

Video Post

How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.

Filed Under: Content writing, Marketing, Planning, Search engines, Social media, Tips, Video Tagged With: branding, derby, marketing, nottingham, Small business, social media, website

Rank Your Website in Google Using Free Online Biz Directories

November 26, 2013 by Ilkeston Web Design

Video post

Small businesses can publish their business information on free high quality business directories to get backlinks, citations and rankings.

Filed Under: Marketing, Search engines, Tips, Video Tagged With: directories, marketing

Introduction to Local Business Website Keywords

August 28, 2013 by Ilkeston Web Design

Video post

Most first-time local business webmasters either pay no attention to their keywords or go overboard on “keyword stuffing” with devastating consequences.Β 

Filed Under: Marketing, Search engines, Tips, Video Tagged With: content, keywords, marketing, SEO

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