In this video Darren and Lee from Ilkeston Web Design talk about the importance of a strong logo concept and visual identity.
Don’t have time to watch a 40 minute video?
You can fly through the embedded slides below.
In the Presentation
- What is graphic design?
- Logo ideas that communicate clearly
- Why so much bad graphic design exists
- Why businesses produce weak logo concepts
- How NOT to design a logo
- Famous logo examples
- Why you should invest in a strong design idea
- Sending provisional ideas to a client
Logo Design Gone Wrong…
In the video discussion we talk about (and laugh at) Logo Design Gone Wrong: 10 Offbeat Examples
Small Businesses Ripping Off Big Brands
This is an example of corporate identity. Small businesses with tiny budgets in a competitive market ought steer clear of logo concepts such as this. It’s too abstract.
Another example of a meaningless logo concept. Samsung’s huge advertising budget makes all the difference to their sales, whereas a small business without a big ad budget needs to work harder to communicate with what they have.
Contact Us
If you feel Ilkeston Web Design can help with your logo design contact us for a quote. Either Darren or Lee will try to give a quick response to your enquiry.
Live Video Consultation
If you’d like to arrange a live internet video consultation using desktop streaming software, visit the consulting page and book a session.