In this video Darren and Lee from Ilkeston Web Design talk about the importance of a strong logo concept and visual identity.
Don’t have time to watch a 40 minute video?
You can fly through the embedded slides below.
In the Presentation
- What is graphic design?
- Logo ideas that communicate clearly
- Why so much bad graphic design exists
- Why businesses produce weak logo concepts
- How NOT to design a logo
- Famous logo examples
- Why you should invest in a strong design idea
- Sending provisional ideas to a client
Logo Design Gone Wrong…
In the video discussion we talk about (and laugh at) Logo Design Gone Wrong: 10 Offbeat Examples
The first example of a confusing logo concept. Logos like this should never be approved.
Shocking example of a logo gone wrong. How do people not notice these things?
All this needs is a couple of spaces so the words do not run into one another.
Another example of how bad typeface can confuse the message the business is sending.
Come on!!
What was this even TRYING to advertise?
Small Businesses Ripping Off Big Brands
This is an example of corporate identity. Small businesses with tiny budgets in a competitive market ought steer clear of logo concepts such as this. It’s too abstract.
Another example of a meaningless logo concept. Samsung’s huge advertising budget makes all the difference to their sales, whereas a small business without a big ad budget needs to work harder to communicate with what they have.
Please do not settle for a logo like this. It could be done so much better.
Contact Us
If you feel Ilkeston Web Design can help with your logo design contact us for a quote. Either Darren or Lee will try to give a quick response to your enquiry.
Live Video Consultation
If you’d like to arrange a live internet video consultation using desktop streaming software, visit the consulting page and book a session.
