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Ilkeston Web Design

Small Business Websites That Help You Sell

Video

Watch the videos to understand complex issues, get advice, solve problems, gain insight and make the right decision for you.

Design an Easy Online Experience with Website Action Colours 👣

November 17, 2014 by Ilkeston Web Design

Website Action Colours

An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.

Filed Under: Graphic design, Planning, Tips, Video, Web design Tagged With: branding, colours, design, Strategy, website

Why Local Businesses Should Use SoundCloud

August 17, 2014 by Ilkeston Web Design

SoundCloud Marketing Tips

How and why small/medium businesses can get started for free using SoundCloud to market products/services using informative, conversational content.

Filed Under: Audio, Marketing, Social media, Tips, Video Tagged With: audio, branding, derby, marketing, nottingham, Small business, social media

Website Planning & Development Spreadsheet – Free Download 📋

June 16, 2014 by Ilkeston Web Design

Website Planning Spreadsheet Advice

Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.

Filed Under: Planning, Search engines, Tips, Video, Web development Tagged With: design, development, keywords, SEO, Strategy

Nottingham Graphic Logo Design Case Study 🌐

June 11, 2014 by Ilkeston Web Design

Design Discussion 2: Client Logo Advice

In this design discussion, Lee and Darren talk about logo concepts for a Nottingham kitchen, bathroom and bedroom installer.

Filed Under: Discussion, Graphic design, Graphic logos, Tips, Video Tagged With: branding, graphic design, logo, marketing, nottingham

A Clever Web Server Trick to Make It Easy for Customers to Write Google Reviews ✅

May 21, 2014 by Ilkeston Web Design

How to configure your web server to redirect a short URL to the long complicated Google review URL so customers can easily leave a review.

Filed Under: Marketing, Social media, Tips, Video, Web development Tagged With: .htaccess, derby, nottingham, reviews, Small business

How to Avoid Classic Graphic Design Logo Mistakes 🙄

April 8, 2014 by Ilkeston Web Design

Design Discussion - Graphic Logo Concepts

Darren and Lee discuss the damage done to brands by ill-conceived business logos, and how to avoid classic mistakes real designers will always spot.

Filed Under: Discussion, Graphic design, Graphic logos, Marketing, Tips, Video Tagged With: communication, derby, design, logo, marketing, nottingham

Why Any Local Business MUST Use Google Business Profile

March 21, 2014 by Ilkeston Web Design

The Power of Google Plus for Local Businesses

In this video we take a look at Google Plus Local and how it can help your small or local business from a search engine perspective.

Filed Under: Tips, Video Tagged With: marketing, SEO

Getting Started with Small Business Content Marketing 🚀

February 23, 2014 by Ilkeston Web Design

Video Post

How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.

Filed Under: Content writing, Marketing, Planning, Search engines, Social media, Tips, Video Tagged With: branding, derby, marketing, nottingham, Small business, social media, website

Is Your Website Legal? An EU Data Protection Warning ☔

February 2, 2014 by Ilkeston Web Design

Cookie Consent and Privacy Policy

Websites operating in the EU must implement legally required data protect measures. In the event of a complaint regarding privacy your business could be audited.

Filed Under: Legal obligations, Tips, Video, Web development Tagged With: cookies, data protection, ICO, Small business

Rank Your Website in Google Using Free Online Biz Directories

November 26, 2013 by Ilkeston Web Design

Video post

Small businesses can publish their business information on free high quality business directories to get backlinks, citations and rankings.

Filed Under: Marketing, Search engines, Tips, Video Tagged With: directories, marketing

How to Add Managers to Your Google Plus Page

September 5, 2013 by Ilkeston Web Design

Video post

A useful guide on how to add managers to your Google Plus page. Handy if you work with a web designer, or have a staff member managing social media.

Filed Under: Social media, Tips, Video Tagged With: design

Introduction to Local Business Website Keywords

August 28, 2013 by Ilkeston Web Design

Video post

Most first-time local business webmasters either pay no attention to their keywords or go overboard on “keyword stuffing” with devastating consequences. 

Filed Under: Marketing, Search engines, Tips, Video Tagged With: content, keywords, marketing, SEO

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