It’s easy to botch up a live WordPress website, which is why an offline “local” web server is essential for testing, developing and backing up your work.
Small Business Website Tips
Digital marketing expertise and website advice to guide you towards business success.
Brainstorming, Developing and Refining a Client’s Logo 🌐
In this design discussion, Lee and Darren talk about logo concepts for a damp surveying and proofing business based in the midlands.
The Zen of Website Design 🥰
In a world of information overload, minimal visual language online offers a superior user experience, so make your website clean, simple and purposeful.
JPG Vs PNG: What’s the Best Website Image File Format? 🗂️
When it comes to choosing the best file format for websites, should you go for a bog standard trusty JPEG or plump for the power of PNG?
9 Efficient Ways To Promote Your Business Website
Here’s a snapshot of some creatively scrappy underdog methods for business website promotions that don’t rely on the instability of search engines.
Design an Easy Online Experience with Website Action Colours 👣
An overlooked design element on websites is the use of a single action colour on all pages giving clues as to what links or buttons can be clicked.
The Search Engine Problem: “Why is My Website Not Ranking?” 😶
The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.
Why Local Businesses Should Use SoundCloud
How and why small/medium businesses can get started for free using SoundCloud to market products/services using informative, conversational content.
Website Planning & Development Spreadsheet – Free Download 📋
Use spreadsheets to properly plan website structure, record keyword themes and have an overview of page URLs, redirects, meta titles and descriptions.
Nottingham Graphic Logo Design Case Study 🌐
In this design discussion, Lee and Darren talk about logo concepts for a Nottingham kitchen, bathroom and bedroom installer.
A Clever Web Server Trick to Make It Easy for Customers to Write Google Reviews ✅
How to configure your web server to redirect a short URL to the long complicated Google review URL so customers can easily leave a review.
How to Avoid Classic Graphic Design Logo Mistakes 🙄
Darren and Lee discuss the damage done to brands by ill-conceived business logos, and how to avoid classic mistakes real designers will always spot.
Why Any Local Business MUST Use Google Business Profile
In this video we take a look at Google Plus Local and how it can help your small or local business from a search engine perspective.
Getting Started with Small Business Content Marketing 🚀
How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.
Is Your Website Legal? An EU Data Protection Warning ☔
Websites operating in the EU must implement legally required data protect measures. In the event of a complaint regarding privacy your business could be audited.
Rank Your Website in Google Using Free Online Biz Directories
Small businesses can publish their business information on free high quality business directories to get backlinks, citations and rankings.
How to Add Managers to Your Google Plus Page
A useful guide on how to add managers to your Google Plus page. Handy if you work with a web designer, or have a staff member managing social media.
Introduction to Local Business Website Keywords
Most first-time local business webmasters either pay no attention to their keywords or go overboard on “keyword stuffing” with devastating consequences.