The minute Yell salespeople catch your scent, they’ll be humping your leg begging for money in exchange for crap web services to a backdrop of corporate fraud.
Small Business Website Tips
Digital marketing expertise and website advice to guide you towards business success.
“Let’s Talk About Meee!” The Age-old Problem of Insufferable Self-focussed Business Websites 😒
It’s no wonder businesses fail when marketing activities are treated like an afterthought, with the smoking gun being their own inward self obsession.
Reduce Telephone Time Wasters with Online Calendar Appointment Software (TidyCal) 🗓️
Rather than react to random phone calls (and give up control of your time), have prospects arrange to talk via an embedded website calendar system.
Website Hell: Forgotten Usernames and Passwords Will Kill Your Business 💀
Have the foresight to ensure business operations don’t grind to a halt because of missing or lost website logins/usernames/passwords.
Attract! Seduce! Sell! Use Your Website as a Marketing Funnel 👥
Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.
Planning and Building a Website? For the Love of God, Manage the Process Properly! ✅
Believe me when I tell you that trying to build a website without a process or management system is a one way ticket to delay, disaster and stress.
What Does a Serious Business Website Realistically Cost? 💷
Let’s sit down and discuss the time, skill, methods, knowledge and true fees involved for the build and launch of a business website that actually helps you sell.
What Happens When Webhosting and WordPress Software Isn’t Kept Up-to-date? ⚠️
If you don’t maintain the webhosting PHP version and the software WordPress runs on, your website can malfunction, break or disappear from search engines.
Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️
Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.
“I Told You So!” How to Create and Share Strong Passwords SAFELY Online 🔐
Stop making it easy for fraudsters and hackers to steal your logins and passwords, especially if sending sensitive details via email to people you work with.
Why and for What Purpose Does Your Website Actually Exist? 🤔
If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.
Websites Built on WordPress Vs Custom Build: What’s Best for Your Business? 🌗
Although WordPress powers half of all websites online, is free, open source, and perfect for small businesses, should you just skip it and go “custom” instead?
Use Your Business Website to Demonstrate Trust and Responsibility ⚓
Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.
Before You Advertise Your Website, Take a Good Look at It 👀
Are you thinking of running online ads to promote your website? Before you do that, make sure you’re not just pouring water in a bucket full of holes.
How Your Website’s “About” Page Helps Prospects Know and Trust You ❤️
Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.
How Online Customer Reviews Boost Your Business
If you’re not actively building a repository of online reviews, you’re missing out on the powerful future marketing pipeline opportunity known as social proof.
It’s Complicated: Should Businesses Dump Crappy Instant Website Builders? ❤️🩹
If the claims are to be believed, are these instant online website builders really that bad, or are jealous “real” web designers just defending their turf?
The Website Pitstop: Why You MUST Develop and Test WordPress Websites Offline ⛽
It’s easy to botch up a live WordPress website, which is why an offline “local” web server is essential for testing, developing and backing up your work.